Meet our friend, Kristin Hendrix. For business professionals like Kristin, a career coach based in Morrisville, NC, first impressions matter. Whether for your website, your social media, or even the headshot you submit when you’re asked to speak at an event, the right personal branding portraits are essential for communicating what you do, how you do it and what sets you apart from everyone else. This is especially true in coaching, where differentiation makes all the difference.
When Kristin reached out to Teresa Porter Photography, she was looking for a fuller approach for her small business branding photography, rather than just having updated headshots. Kristin needed personal branding photography that reflected her warm, approachable style while giving her a variety of portraits for multiple platforms that were versatile enough to feel fresh throughout the year.
Capturing Kristin in a variety of settings and outfits helped add versatility to her personal branding photography, ensuring that she had portraits that would feel fresh throughout the year.
Crafting Kristin’s Visual Brand Identity
To bring Kristin’s brand to life, we designed a session that balanced her professionalism with a more relaxed authenticity, to translate her approach to working with clients. Our studio in Cary provided the perfect setting, with a variety of backdrops from earth-toned living rooms sets to a mocked-up office. With fall in full display outside, we took advantage of the beautiful, autumnal colors that perfectly complemented her features and her outfit choices. We headed into Downtown Cary and the new Downtown Cary Park to capture Kristin in natural settings that celebrated the season and the area she calls home. We carefully chose the right time of day for the softest, golden light, which created a warm, inviting feel that matched her coaching style: supportive, approachable, and impactful.
Showcasing the Depth of Her Work
We focused on creating a variety of images that could serve Kristin across all her marketing touchpoints. In the studio, we captured her teaching at a whiteboard, highlighting her confidence and leadership. Posing behind the computer in our office set-up, we guided her on poses that felt focused and approachable, enabling us to create personal branding portraits that show what it is like to work with her. These branding portraits are perfect for her website’s “about” page or professional platforms like LinkedIn.
To balance the more formal shots, we added lifestyle branding portraits, including Kristin casually posing with a cup of coffee, enjoying the moment, and engaging in the kind of conversations that shape her coaching practice. These images brought her down-to-earth professionalism to life, while focusing on her approachability and authenticity, making it easier for potential clients to connect with her brand.
Whether she was posing at the whiteboard or surrounded by the beautiful fall foliage, we made sure that Kristin’s branding portraits showed her approachability and warmth.
Versatile Branding Portraits for Every Platform
The final collection of images provided Kristin with everything she needed to elevate her personal brand: branding portraits for her website, headshots for presentations and workshops, and personal branding photography for her social media and marketing. Having taken the time to learn about her brand in our Planning Meeting, we used this information to influence the style of branding portraits and ultimately, reflected the heart of her coaching practice in her branding portraits, while giving her flexibility for future projects.
Be You, With Us
At Teresa Porter Photography, we know that personal branding photography is essential to your online presence. Whether we are creating website branding images that reflect who you are, or a collection of branding portraits for your social media platforms, we make sure that every image reflects who you are and the story you want to tell. From pioneering entrepreneurs to dedicated employees, we’re here to make sure your portraits work for you and show the story you want to tell.
Recent Comments