Meet our friends at Awakenings. When it comes to clinical therapy, Awakenings knows that trust begins long before a client walks through the door or joins a telehealth session. A welcoming online presence, complete with professional team portraits, can make all the difference.
Awakenings, a clinical therapy practice in Raleigh, was looking for professional headshots with uniformity and a central place where they could send their therapists to have headshots taken. We were thrilled that they trusted us with creating headshots for their team that made them look their best and that would help convey their sense of trust. They needed employee headshots for the entire team of therapists, and these images needed to reflect the approachability, understanding and professionalism of their practice while maintaining a uniform brand look across their website and all marketing touchpoints. Having worked with Awakenings twice in the last year, we loved hearing that the therapists who had updated headshots were getting more bookings, and so updating headshots across the whole team became a priority.
Creating a Unified Brand Look
We began by taking the time to consult with Dr. Laurie Watson, the Director of Awakenings, to learn her vision and together we designed a plan that would deliver individual headshots for each team member. The goal was to create a standardized style for all of their therapist headshots, so consistent backgrounds, lighting, and posing, were essential. Our mission was to make sure that every headshot felt like part of a unified brand. This approach ensured that we would elevate the practice’s visual identity while ensuring that clients would see a polished, welcoming team from the moment they visited the website.
We worked closely with each therapist to guide them through their session, ensuring that their professional headshot felt natural, approachable, and true to their personality while still fitting seamlessly into the overall brand aesthetic. The result was a collection of employee headshots that made the entire team look cohesive, without feeling overly formal or staged.
With posing guidance, uniformity across backgrounds and expressions, and a clear vision, we created consistent employee headshots for Awakenings.
A Strong First Impression
The updated headshots are now an essential part of Awakenings’ brand identity, featured across their client touchpoints, from their homepage to informational materials, and they are already seeing the return on their investment. Our expertise is in crafting beautiful, professional headshots that visually communicate each brand’s messaging, in this case, approachability, professionalism, and trust, setting their potential clients at ease before their very first session.
Be You, With Us
At Teresa Porter Photography, we create modern, clean, upmarket images that empower your marketing and convey success to your clients, but overall, that feel like you. That’s why we work with you to create employee headshots that stand the test of time, for the future of your business. Whether you’re building a team from the ground up or looking for a brand refresh, we make it easy to create a consistent and professional collection of headshots that deliver on your marketing goals.
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