Meet our friend, Dr. Regina Nagarajan. Regina, a psychiatrist in Cary, knows that when launching a new business, how you position your brand is crucial to its success. In the wellness industry especially, branding on your website must convey the feeling you create for your clients. So Regina turned to Teresa Porter Photography for capturing branding portraits that would be used on her website to show the heart of her new private practice, Joyful Minds Psychiatry. Combining mental health and lifestyle services, her practice needed personal branding portraits that felt both professional and approachable while reflecting her holistic approach to wellness.
Creating a Visual Identity for a New Brand
Our goal for Regina’s session was to craft a collection of website branding images that would seamlessly showcase her new practice to the community and potential new clients. We began with professional headshots of Regina and her colleague, Dana, ensuring that they had polished, confident portraits for their website, social media, and any future marketing materials.
But beyond the traditional headshots, we wanted to capture what makes this practice unique. To highlight the lifestyle aspect of their work, we incorporated relaxed, candid branding portraits showing the two of them collaborating. From teaching classes and working together in a mock-office setting, to practicing yoga stretches and calm, centering moments, all at our studio in Downtown Cary, NC. Having a diversity of backdrops and creating the feeling of being in their office helped their branding portraits tie into their wellness philosophy, making the portraits feel authentic and brand-aligned.
From professional headshots to lifestyle branding portraits and showing some of their services, we helped Joyful Minds Psychiatry tell their story.
Professional Branding Portraits with a Personal Impact
Understanding that mental wellness thrives in calming environments, we introduced subtle elements to reinforce their brand. We used soft, natural lighting and added plants and fruits to the setting, to create a warm and inviting atmosphere that reflected their practice’s focus on holistic health.
The session also included a breathwork portion, where we captured behind-the-scenes moments of mindfulness and connection. These candid images added variety to their collection while giving future clients a glimpse into the compassionate, human-centered care they can expect when working with Joyful Minds Psychiatry.
When Your Brand’s Images Tell a Story
We know that branding portraits are a crucial component in the capturing the heart of your story, and therefore, your brand’s mission. For Joyful Minds Psychiatry, these branding images needed to convey mental health care and their lifestyle services that promote their patients’ overall well-being. The final collection of branding portraits offered everything that Regina and Dana would need introduce their brand with confidence: professional headshots for LinkedIn, personal branding portraits for their website and social media, and authentic, behind-the-scenes images that show their practice in action.
Be You, With Us
At Teresa Porter Photography, we specialize in branding photography that goes beyond the ordinary. Whether you’re launching a new venture, rebranding your business, or just refreshing your professional image, we’ll create personal branding portraits and business photography that not only look beautiful but also tell your story.
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