Meet our friend, Dr. Amy Earwood. When Earwood Dentistry realized that they needed to update their team headshots and corporate branding photography, Amy reached out to us. Amy wanted a refined-yet-approachable feel to their office’s corporate team photography and employee headshots that reflected the heart of their practice in Raleigh, NC: friendly, down-to-earth, and patient-focused.
We know that when you run a business, first impressions matter. But this is even more true when your clients are patients, who are looking for a medical provider that they feel comfortable with. Patients want to feel welcomed, at ease, and cared for – so communicating that feeling effectively in team headshots and branding photography is an essential part of the process. Uniquely, team branding portraits can make the difference of a patient feeling like they speaking to a stranger, and a patient speaking to someone they have already seen online, on your website, for example. In this way, team photography helps to build connection and trust long before your patient, or client, meets you in real life.
From team headshots to branding for Dr. Earwood and Dr. Garcia and environmental images of their practice, we captured it all at their office in Raleigh, NC.
A Personalized Approach for a Busy Practice
Tasked with team headshots for 14 people, we knew that flexibility was key. Our role included making every image reflect each employee, as well as their team and business as a whole. We worked closely with Earwood Dentistry to ensure the smoothest experience, and as we would be taking images of their facility in Raleigh, we worked around their patient schedule, finding a time that didn’t disrupt their day-to-day operations so that we could bring our studio to their office. Our careful planning allowed us to capture the entire team in a way that didn’t compromise their commitment to patient care or impact their busy schedules, but still resulted in authentic, beautiful team photography.
Team Headshots and Branding Portraits
Our goal for this session was to create a collection of team headshots that represented the family atmosphere at Earwood Dentistry. We began with individual employee headshots, focusing on expressions that felt natural, warm, approachable, and true to their personalities, while also creating brand uniformity. These weren’t stiff, corporate portraits but authentic, polished images designed to make patients feel at ease when they visited the website or walked through the door.
For Amy and her colleague, Dr. Garcia, the two dentists at the practice, we focused on personal branding portraits that captured them in action with patients (where consent had been given ahead of time) so that future patients could know what to expect from their appointment. We created a collection of branding images that balanced their expertise with relatability, and that demystified the experience from the patient perspective. Their corporate branding photography now gives them a consistent and completely branded presence across their website and social media, which showcases how they help and care for their patients.
To round out the session, we documented the team in action, capturing candid moments that highlight the collaborative, friendly energy that defines Earwood Dentistry. From welcoming patients at the front desk to working together behind the scenes, these images offer a true-to-life glimpse into what it’s like to be cared for by the Earwood Dentistry team. We also took environmental portraits featuring the bright and inviting office atmosphere, so that patients can get a feel for the space before they even arrive.
With classic headshots that gave a consistent brand look, to branding images of the staff in action, Earwood Dentristy now has a variety of branding images that they can use on their website, social media and across their marketing.
A Lasting First Impression
We collaborated with Earwood Dentistry to create team headshots and overall branding portraits that leave them with everything they need to elevate their online presence. Whether they need images to go alongside team biographies on their website to photography for social media and printed materials, they now have a versatile collection of portraits that can be used wherever the need is and that reflect the compassionate, family-friendly care they’re known for in the Raleigh area.
Be You, With Us
At Teresa Porter Photography, we get to the heart of what your business is about. We take the time to consult with you about what it is that you want to represent and then create it in beautiful branding portraits and team headshots. We especially know how important it is for medical, dental and therapeutic practices to feel approachable and trustworthy from the very first glance and that’s why we offer team headshots and corporate team photography designed to represent your brand ethos, while fitting in with your schedule.
Recent Comments